The Spotify Algorithm

In the same way Google uses an algorithm to bring you the most relevant search results, Spotify has an algorithm designed to bring you the most relevant new music.

When it comes to understanding how the Spotify algorithm works, there’s really a couple of areas you care about as an artist.

• How well you come up in the search results for your music
• How often your music is recommended to listeners — for example in the radio, or discover feature

Understanding how the algorithm affects your reach is useful for any artist looking to maximise your presence on Spotify. But it’s not straightforward.

How Does the Spotify Algorithm Work?

The Spotify algorithm is complex, and can’t be easily summed up in a few paragraphs.

However, some of the key areas that it looks at are engagement with your songs, additions to playlists, frequency of the music you are adding, amongst other things.

All in all it comes to how much you engage with the platform, and in return how much your audience engages with you.

The whole system is run by an AI called Bandits for Recommendations as Treatments (BaRT)

The details of the system are complicated, and outside the scope of this article, however for those who want to better understand it there are a few useful articles worth checking out to start with.

How Spotify’s Algorithm Manages To Find Your Inner Groove

I Decoded the Spotify Recommendation Algorithm. Here’s What I Found.

How Spotify’s Algorithm Knows Exactly What You Want to Listen To